Articles
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Don’t carry on, doctor!
The Hindu Business Line, January 17, 2014
By Pradeep S Mehta
The nexus between
the pharma industry and doctors needs to be broken. A doctor
friend and his wife said that a pharma company had paid for
their recent trip to Bali. This was standard practice, the
doctor said, rather nonchalantly. The idea, he explained,
was to feel sufficiently incentivised to prescribe their
medicines. Britain’s largest pharmaceutical company, GSK,
has just said it will stop offering allurements to doctors
to promote their drugs. It will also stop linking the
bonuses of sales staff to the number of drugs they sell.
This is a much appreciated initiative from a leading player
in an industry that has for long been accused of unethical
sales and marketing practices by governments and regulators.
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