Press Trust of India, Jaipur, March 13, 2009

Even as majority of children get influenced by advertisements and consume junk food, parents, who succumb to their demands, are also responsible for inculcating unhealthy food habits, according to a recent study.

The study ‘Junk Food Trap’, which was carried out by the CUTS Centre for Consumer Action Research & Training (CUTSCART), a Jaipur based consumer advocacy group, found that 85 per cent children are influenced by advertisements.

While around 35 per cent parents blame it on advertisements for the increasing demand of junk food among children, the study said both school administration and parents are equally responsible for the trend.

“Around 63 per cent of the schools have canteens, which sell junk food without any restriction and 86 per cent parents prefer packed food items as gift on festivals and other occasions,” it said.

The survey, conducted in 30 government and private schools across the city, is part of a global strategy by CUTSCART to advocate against the marketing of unhealthy foods on the eve of the World Consumer Rights Day (WCRD) on March 15.

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