Pradeep Mehta defends Indian consumers
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By Pierre Jacquet
Chief Economist, Agence française de développement.
Pradeep Mehta is
an Indian activist and intellectual who has contributed in
an original way to the development of his country.
Born in 1948, he
devoted his career to a rare form of engagement, in
particular by founding, in 1983, a non-governmental
organization (NGO) dedicated to consumer protection, CUTS
International (Consumer Unity & Trust Society).
An anecdote shows
the underlying idea for the creation of CUTS: some of the
founders discovered that the matchboxes they used did not
contain the indicated number of matches, so they decided to
check whether this was a simple manufacturing defect or a
systematic deficiency. Therefore, and after going through a
number of obstacles, CUTS made it possible to lodge a
complaint for dishonest practices.
CUTS thus defends
the rights of the poorest and see this as a fundamental
contribution to development. The Jaipur-headquartered CUTS
has now four other offices in India, as well as
representations in Zambia, in Kenya and in Geneva, and
employs more than 85 people for a budget of 1,25 million
dollars (885 000 euros).
According to the
poverty reduction philosophy that moves CUTS, one of the
keys to the empowerment of the poor is their access to
information about the products, practices and policies
implemented to improve their living conditions.
Hence, CUTS
founders started by placarding a monthly newspaper on the
walls of public places of villages of Rajasthan (in
particular the post office, often the only federal
institution represented) in order to inform the people about
their rights.
ENGINE OF DEVELOPMENT
Currently, CUTS
and its founders are major actors of policy-making in India
and acknowledged contributors in the debates around
competition policy, trade policy and the World Trade
Organization.
CUTS in particular
created two international centres of excellence dedicated to
the promotion of trade and sustainable development (1996),
on the one hand, and to competition, investment and economic
regulation (2003), on the other hand.
The NGO promotes
competition policy as an engine of development outside of
India, in particular in Africa, through a programme
dedicated to international trade, where the world’s most
reputed academics exchange views about the difficulties
faced in the multilateral trade negotiations of the Doha
Round.
At first sight,
CUTS can be considered similar to consumer associations from
industrialized countries , which play a crucial role as well
in informing and defending consumers. Yet its focus is
sometimes different.
Few other consumer
organizations are thus committed to advocate competition
law, trade liberalization and consumers’ access to imported
products, thus associating the effectiveness of social
policy to an effectively regulated, competitive economy. All
things considered, the experience of CUTS clearly
illustrates the role of civil society in designing effective
economic policies in an emerging economy where poverty
remains widespread.
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